How Assetly Was Born

Assetly began the way real solutions usually do — with a problem that refused to let go. A lifelong coin collector, Dane DeValcourt found himself drowning in the repetitive, time‑consuming mess of listing coins, comics, and trading cards across multiple marketplaces. eBay had its workflow. WhatNot had another. Every platform demanded different fields, different photos, different CSV formats.

And if you wanted to list the same item in multiple places? You were rebuilding the same listing over and over again.

CSV uploads seemed like the escape hatch — until the next bottleneck appeared: taking photos, uploading them somewhere, generating URLs, and manually inserting them into spreadsheets. Even with Python scripts and Excel tricks, it was clunky and fragile.

Rumination kicked in. And when Dane’s mind locks onto a problem, the rest of the world goes quiet. To clear his head, he headed into one of his favorite places — Lake Martin.

Surrounded by cypress trees and Spanish moss, drifting through still water, he snapped the photo above. And in that exact moment, everything clicked.

The realization

The answer was already in his hand: the phone. If the phone is already the camera, then the phone should handle the entire workflow — capture, upload, store, generate URLs, save product data, and finally export marketplace‑ready CSVs.

And if the phone is doing all that, it becomes more than a tool — it becomes the single source of truth for inventory.

The spark to the brand

The name and the logo were born from that moment on the water. What started as a personal problem turned into a complete product vision in one flash of clarity — a platform built for collectors, resellers, and small shops trying to operate across modern marketplaces without losing their sanity.

Where it’s going

Assetly has grown far beyond that initial moment — AI recognition, Greysheet integration, QR workflows, reconciliation tools, and a full pipeline for WhatNot and eBay sellers. But the mission is the same: reduce friction, eliminate repetitive work, and let collectors focus on the part they actually care about — the coins, cards, comics, and the hobby itself.

And this is only the beginning.